Word: formatting
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When they opened their papers one morning last week, the 182,511 readers of the Los Angeles Times were pleased to see that that journal had treated itself to a new and more legible format and type dress. The new face which the Times turned to its public was the result of months of cogitation by sober-sided Publisher Harry Chandler and Gilbert P. Farrar, type consultant for American Type Founders Co. Gone were the old-fashioned banked and pyramided headlines. Gone was the seven-point body type at which faithful Times readers had squinted for 26 years. New heads...
...until 1813 did the increasing number of graduates make it necessary for Harvard to adopt a single format and make up an engraved plate from which the diplomas could...
...freight-locomotive mile or average cars per passenger-train mile, an inquisitive stockholder may learn how many hopper-bottom gondolas he owns or what percentage of main and branch lines are laid with 131-lb. rails. As conservative as the roads themselves, official statements are perennially drab in format. Last week Union Pacific broke its tradition of severe grey covers by dressing up its annual report for 1935 with a picture of a streamlined locomotive with a bright-colored U. P. shield on its snout. Though in an enterprising industrial company such a change would cause no comment...
...most nations have their official newspaper, the U. S. managed to get along without one until last week. Then appeared the first issue of the Federal Register. Published by the National Archives every day except Sunday, Monday and days following holidays, printed in the Government Printing Office in the format of the Congressional Record, its aim is to publicize the orders and utterances of all executive officers of the Government, which thereupon become official. Cost: $250,000 per year. Price: 5? a copy, $10 a year. First article in the 16 pages of No. 1, Vol. 1 was an account...
...preachers and laymen too busy to cover the whole field of "informational and inspirational writing" appeared the Religious Digest, edited by Rev. Dr. Bernard J. Mulder, 39, Reformed Church minister of Grand Rapids, Mich. Resembling the Readers' Digest in format, this monthly ($3 per year) culls and condenses articles from such journals as Anglican Theological Review, Church Management, Religious Telescope, Character, includes book reviews, sermon outlines, pious "features...