Word: formatting
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...News would offer them. It was not intended that the News should in any way control the literary policies of Signature, but only that the business staff of the News could untangle the Signature financial muddle. The original idea was that Signature could be published in a less expensive format and then circulated with the News. It was hoped that by cutting expenses to the minimum the Signature debt would not increase at its present astronomical rate; the News would then assume responsibility for the remainder of the debt. As far as I know, there was no suggestion whatsoever that...
Where Are They Now? Editor Greenough Smith, rich in journalistic honors, died in 1935. Deprived of his sure touch, the Strand declined rapidly. In World War II, the shortage of good fiction-and paper to print it on-hit the magazine even harder. When the Strand's traditional format and cover were discarded in favor of a pocket-sized, sophisticated approach, the magazine lost the last traits of its old character without developing a new one. Complained new Editor MacDonald Hastings, who took over in 1944: "Where are the Conan Doyles today, and where are the readers who want...
...does not play up to the TV camera, because "if I'm having fun I ain't looking anywhere." Program suggestions from his sponsor (Ford Dealers) and TV Director Earl Ebi are welcome so long as they do not violate the College's basic Simple-Simon format. Remembering the one disastrous show that resulted when he took his wife's advice, Kyser says firmly: "It's only when you try to get too professional and want to class it up that you fall flat on your face...
Hearts v. Chests. The trend was so terrific that some of the old-style confession magazines confessed that they were in trouble. Macfadden Publications, biggest tell-all in the business (True Story, True Romance, Experiences), refused to convert to the new comic format when Fawcett did. Thereupon the bottom dropped out of Macfadden's market: after netting $224,883 in the first quarter of 1949, it reported a second-quarter loss of $11,635. Admitted Macfadden's Dwight Yellen: "No doubt about it-the confession comics have hurt our field...
...format, Haldeman-Julius tried the same boob-catcher with another De Maupassant classic, Room No. 11, the story of a two-timing wife. His new title: What Happened in Room...