Word: consumerization
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"Europe cannot continue to be a great consumer unless it be restored to health. If, however, we can help the nations abroad get on their feet, produce wealth, pay better wages and buy, we share in their prosperity. Just let me give you an instance. In negotiating the debt settlement...
The second test I have called the policy question. If an established concern has been selling over a period of years in a particular manner, or to a particular group of consumers: has sold successfully, and has employed salesmen who have enjoyed prosperity during their employment, the job, moos with...
The third test is one which may be called consumer value and consumer utility. It will probably be true that if an established, well-rated concern has been selling over a period of years to a market which has favorably reacted to the presentation of its goods, that those same...
A certificate and $2,000 in cash went to H. G. Weaver of General Motors. He indexed every county in the U. S. as to effective consumer-power, to insure economy and efficiency of advertising.
Working with the bankers of National Garages, Inc. are Roy D. Chapin and Howard E. Coffin of the Hudson Motor Co., Alvan Macauley of Packard and W. Ledyard Mitchell of the Chrysler corporation. They realize that better garages, like the good roads for which Mr. Chapin has long fought, encourage...