Word: consumerization
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"Every penny of waste between farmer and consumer that we can eliminate will be gain for both. . . .
Farm. One-half of the total number of U. S. farmers make less than $800 a year. The profits of only one-quarter exceed $1,200 per year, the Department of Agriculture's "minimum wage" for a farm family. Reason for low income: For every dollar the consumer pays...
The proposition was "Resolved, That this house deplores the large part that advertising plays in modern civilization"; Harvard upheld the affirmative. J. F. Harding '30, opening the case for his side, branded all advertising as merely competitive, instead of educational; and declared that it is intended to appeal to the...
The second main division of business may be covered under the general heading of distribution. This would include selling, in its broadest sense, and advertising. We may define it as "getting rid of the goods". Most products go through the hands of several salesmen, first perhaps the wholesaler, then the...
Thus last week groveled and fawned Signer Riccardo Forster, editor of the largest news organ in Southern Italy, Il Mattino of Naples. Meanwhile, however, a very slight and cautious reaction from such typical abasement was setting in at Rome. There, a diligent official dared to criticise pampered Mario Carli, editor...