Word: consumerization
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Drivurself. By establishing the Hertz Drivurself Corp.( subsidiary of G. M. C.'s Yellow Truck & Coach Mfg. Co.) to rent motors to the public, G. M. C. becomes an enormous (and profitmaking) consumer of its own cars and accessories. The idea deserves the $10,000,000 investment.
Thomas F. Logan is just the opposite of the aggressive, hammering, obviously successful Lasker. He is slimmer, fairer, quieter -not smoother, for dynamos of the Lasker type are well-oiled-but gentler, more subtly persuasive. His training was that of a journalist-economist, after a genteel boyhood and Jesuit education...
It additions to the chairman, the jury award includes Mrs. J. Borden Harrison, chairman of the National Consumer League: Dr. Melvin T. Copeland, of the Harvard School of Business Administration: Nelson B. Gaskill, former Federal Trade Commissioner: G. Bartlett, ex-President of the National Association of Wholesale Druggists; A. W...
Mr. Johnson's mistake is the common one. He looks to the producer to set values instead of to the consumer. He forgets that the producer is simply a caterer and that in the case of an individual's revolt at serving bad meats, there are others waiting to take...
The Cooperative Movement, which is making rapid progress in the western agricultural states of this country, is an attempt to eliminate the middle men's profits by direct selling and buying from producer to ultimate consumer. This system has been particularly successful in the dairy business.