Word: consumerization
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Thesis YOUR MONEY'S WORTH-Stuart Chase & F. J. Schlink-Macmillan ($2).* The consumer seldom gets fair value for his money. He invests largely in the bright promises of clever copywriters, the seductive swing of an alluring slogan, the cumulative effect of millions of advertising dollars. He spends much...
The Ontario Law. Alcoholic liquors of all kinds may be purchased in any amount. They must be purchased at government stores, in government packages. They cannot be resold (under a jail-sentence penalty). Liquor can be bought only with permits; consumed only in the consumer's residence or in...
The corporation and its subsidiaries last year sold 3,487,593,823 kilowatt-hours of electricity and 64,952,297,000 cubic feet of gas to 1,-503,424 customers (166,000 were consumer-stockholders in the service companies) in 1,382 communities (including Pittsburgh, Louisville, Minneapolis, St. Paul, Oklahoma...
German pre-War commercial greatness was notoriously due, in part, to the fact that German businessmen were quickest to present the ultimate consumer with exactly what he wanted to buy under exactly the name and guise to which he was accustomed. Therefore, as the newest Hamburg-American Liner steamed toward...
"New England has a great advantage over other parts of the country, in that it has one-fifth of the consumers of the country at its front door. New England has to pay no exhorbitant freight rates that tend to take away a great share of the profit of farming...