Word: consumerization
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¶ The Annual report of the League of Nations "white slavery" Committee* revealed that the Panama Canal Zone is now one of the chief headquarters of this international traffic. Portugal was stigmatized because the Portuguese law still allows girls as young as 14 years to be registered and licensed. The...
4) General Andrews on arrival in Manhattan, said: "Our chemists are not seeking more deadly poisons, as has been published, but merely something that the bootlegger can't take out of alcohol as he has learned to remove most of the poisons from the old denaturing formulae. They are...
This is the season when crop reporters are at their busiest. They are the gentry who flit about the countryside gathering data on agricultural conditions, data useful to farmer, middleman, speculator and consumer. Accuracy, speed and skillful surmise count mightily in the interplay of production, consumption and profits. Let him...
Every flavor from salt through iodine to peppermint is at the dentifrice consumer's disposal. He can buy gritty dentifrices or soapy ones. If perverse, he may vary flavors and textures with the seasons. How shall the advertiser, having a single soap-polish to sell, get it into contact...
Obviously one method is by an appeal to fear. The wary consumer may be convinced that some dread disease will steal upon him if he does not use a certain dentifrice. Most conspicuous in this field of advertising is the Forhan's slogan: "Pyorrhea seizes four out of five...