Word: chevrolets
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...fear that at least 20,000 workers in our new automotive Infant Industry will soon be out of their jobs." The Czechoslovak tariff on foreign motors is already 40% to 42%. The five U. S. makes which led, last year, in exports to Czechoslovakia were : Cadillac Packard Chrysler Ford Chevrolet trucks Soon the Skoda Arsenal will bring out a very light six in competition with Chevrolet, just as in China the Mukden Arsenal plans to compete with the British Baby Austin by building Baby Dragons...
...route to Wiesbaden were, of course, the mechanics of the Opel-G. M. deal. Every German motorcar maker knows that Opel's cheap ($650) standardized car last year controlled exactly half the German market (45,000 cars out of 90,000 total production). Yet G. M. executives, pondering Chevrolet's enormous success in the U.S., talked of scrapping the Opel, offering Germans a still cheaper car. Perhaps it might be the Chevrolet itself. Perhaps it might be a new make, lighter, with only 5 h. p., to sell at 1,800 marks...
This is a war of cheap cars, Ford v. Chevrolet. There is a surprising dearth of such cars on the Continent. Citroen, leading continental mass-producer, cannot turn out a car that will undersell the Ford in France, though Fords cost 25,700 francs ($1,008), about double the American price. The cheapest Chevrolet model sells for 30,400 francs ($1,191). France's 45% ad valorem duty largely accounts for these prices. Even with this duty, it is estimated that General Motors' projected cheap car for the Opel Works could be sold in France at about...
...Chevrolet...
...Chevrolet, Chrysler and Hudson-Essex, which have led the market in 1928 sales (Ford does not exhibit) and who therefore had first, second and third choice, respectively, to space at the Show, surrendered their prerogatives to a wise allotment of exhibition room. On the main floor they displayed jointly with...