Word: chevrolets
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...struck much deeper into the automobile world than a mere matter of names. A new competitive set-up began to appear. In 1928, as everyone remembers, the centre-ring automobile battle was Ford v. General Motors. The issue: Could Ford's Model "A" check the growing threat of Chevrolet and General Motors, or would Ford have to accept second place? In 1929, it seemed last week, the issue is enormously complicated by the injection of Chrysler Motors. Can Chrysler challenge General Motors...
...Sloan's prediction was apparently based on three items: 1) Ford production, which did not get into full swing until the early autumn of 1928, may reach a much higher total in 1929; 2) Chevrolet, now a six-cylinder car, plans a greater push rather than a letdown in 1929; 3) Chrysler looms as a potent rival of General Motors...
Facts about the Chevrolet...
Underselling the Whippet Six, Chevrolet becomes the lowest-priced six in the world...
...Chevrolet passed Ford when Model A was being prepared. Ford repassed Chevrolet late last summer. Now, Ford is making 6,000 cars a day. 1929 will be a telling year. Henry Ford will stand by his four and use his low price ($385 to $625) as his most potent weapon. Chevrolet will use arithmetic-six is more than four-"Bigger and Better...