Word: chevrolets
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From then on Keller's progress was all up the hill. Shortly after Chrysler left General Motors, "K. T." became executive vice-president of Chevrolet but when Chrysler hired him for Chrysler Corp.'s general manager in 1926 he was glad to chuck his job and go to work for the man he admired most in the motor business. And when Walter Chrysler stepped out of the presidency of his company four years ago he had only one candidate for the job: serious, barrel-chested Dodge President K. T. Keller. For Keller had shown more than production genius...
...Chevrolet's 1940 series (Master Eighty-Five, Master De Luxe, Special De Luxe) are longer (by 4⅜ in.), wider, lower, bigger than any Chevrolet ever built. Prices: unannounced. Alligator-jaw hood locks automatically, unlocks only from the dashboard...
...from Atlanta. His friends call him a "terrific salesman." It was in that role, nine years ago, that Mr. Rose organized his first traveling educational institution, and by 1938 it was something of a success. If not typical, that year's junket was at least interesting. Into ten Chevrolet trucks piled 198 youngsters, 33 camp counsellors, a great deal of baggage, a doctor and a trained nurse. In Promoter Rose's sock was $9,000 (of which he appropriated $1,100) contributed by parents as spending money for their offspring. For the trip, each "caravaneer" (Mr. Rose...
Last week Mr. Knudsen, president of General Motors Corp. (at $325,000 per year) was definitely uneasy. The man who upped Chevrolet production from 76,000 to 480,000 cars in two seasons (1922-23), then caught and passed Ford, had suffered four full weeks from an ingenious new C. I. O. strike technique. On July 5, when C. I. O. began striking eleven key plants where 1940 models' jigs, dies and tools are built, General Motors had a week's start on Chrysler, which had been set back two weeks by another C. I. O. strike...
However, there was always a chance that a miracle might happen, and what a laugh it would be if a barkeep who trained on hops and did his roadwork in a Chevrolet were to win the world's heavyweight championship! So, one moonlit night last week, largely out of sardonic curiosity, 35,000 fight fans turned up in New York City's Yankee Stadium. No miracle happened. But ringsiders had to admit that no one since Max Schmeling in 1936 had got into a ring with Joe Louis with less fear...