Word: chevrolets
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...Price Scramble. Chevrolet, due out in a fortnight, is the most completely restyled car in the low-priced three. The Impala features big, out-flaring rear fins, a rear window that sweeps around for a panoramic view and a front window that sweeps into the roof. The Chevy is 1 in. longer and 3½ in. wider than the '58, much roomier inside. Another noticeable change: Price. Dumped is the lowest-priced series, the Delray, because it brought in only about 13% of '58 sales; Chevy increased prices of other models as much as $139. Thus, the cheapest...
...vogue, but he is in no rush to order basic changes in G.M.'s product line. "I don't know for sure what it^ means, but I can tell you this-before we move at G.M., we will be sure. What would you do if you were Chevrolet and had the responsibility for selling a million and a half cars a year...
...Detroit workers were back on the assembly line, putting together cars for a new and hopefully better model year. Down the line with a clatter came the first 19595. Buick was slated to start first; four Chrysler divisions-Dodge, De Soto, Chrysler and Imperial-planned to tailgate close behind. Chevrolet and Plymouth were both to close out their 1958 model runs, quickly move new dies into place for 1959. Only Ford held aloof, will produce 1958 Mercurys, Fords, Lincolns and Edsels through August...
Masonic Secrecy. The model changes, as usual, were treated with the secrecy of a Masonic initiation. But it was an open secret that only Cadillac and Lincoln will be content with a minor facelift. Chevrolet has a completely new rear end. The rounded gull-wing tail is gone, replaced by outflaring V-shaped fins. General Motors' 1959 Chevy will also be lower, has a big increase in glass area, new grille and bumpers...
...drop in auto production from the boom year of 1955 to the leaner days of 1958 comes into sharp focus in these tables compiled from industry statistics for each of the last four model years from first production to final changeover. 1958 1957 1956 1955 Chevrolet 1,283,052 1,552,471 1,617,398 1,766,013 Ford 961,236 1,655,068 1,468,734 1,451,157 Plymouth 399,236 662,824 526,852 672,130 Oldsmobile 296,369 384,392 485,459 583,181 Buick 241,908 405,086 572,024 738,814 Pontiac...