Word: chevrolets
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...favorite over Democratic Primary Winner William Proxmire, 41, who has also run three times for governor and has thrice been beaten (twice by Kohler). Reason: Yaleman Proxmire, who preserves the common touch by staying in $2.50 hotel rooms and writing speeches on a typewriter in the back of his Chevrolet campaign car, is also classed in Wisconsin among the political sideshows...
When Charles H. Percy took over Bell & Howell Co. eight years ago, he had one main goal for the company that gave Hollywood its standard movie camera. "We have the Cadillac of our industry," he said. "We want the Chevrolet, Pontiac and Buick too." By last week President Percy had reached his goal. To dealers went a brand-new camera, designed as the last word for amateur moviemakers: an 8-mm. color camera equipped with a tiny photoelectric cell that automatically and continuously adjusts the lens to every light condition...
Behind the industry's locked and guarded doors last week, the new models were already being warmed up for their attack on the 1958 market, and no one was taking much for granted. Ford will introduce a brand-new car in its medium-priced Edsel, G.M.'s Chevrolet and Pontiac and Ford's Lincoln will be completely done over...
...CHEVROLET will be 5 in. longer, 3 in. lower (but still 1.5 in. higher than Chrysler's 1957 Plymouth), will get a new body and frame, a smoother-riding rear suspension and a bigger engine. One big styling change: new heavy tail fins, which jut out at a 45° angle...
FORD, leading Chevrolet for the No. 1 spot in 1957, aims to sew up the lead in 1958. It will be even flashier, with a startling new grille, dual headlights and enormous taillights running horizontally across the rear end of the car. To compete with Chevy's new engine, Ford will bring out a bigger (332 cu. in.) V-8 for its Fairlane series. Another big change: Ford's 1958 Thunderbird will jump into the family-car class with a new 113-in.-wheelbase model that has a back seat...