Word: chevrolets
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...lighter moments. After the President had remarked there exist no symbols of a Master's office, newly-inaugurated John M. Bullitt '43 turned to the mural behind him and said: "We are surrounded by symbolisms." He quoted another Master as calling the painting "the death and transfiguration of a Chevrolet...
...unveiled its 1960 line to the public, showed 15 models that are the longest, lowest and widest that Ford has ever built. The company also announced factory list prices for its compact car, the Falcon. A two-door model will list for $1,746 v. $1,810 for Chevrolet's Corvair; a four-door Falcon will list for $1,803 v. $1,860 for a Corvair. For its imported line Ford showed a restyled, British-built Anglia with a four-cylinder engine that has a top speed of 70 m.p.h., gets up to 35 miles per gallon. Ford says...
...lick the biggest problem: winning approval from G.M.'s top management. In July of 1956, Ed Cole got a much freer rein to press the project: Chevy Boss Tom Keating moved up to head all G.M. passenger-car divisions, and Ed Cole replaced him as the Chevrolet general manager, became a G.M. vice president...
...after Cole moved in, G.M. held a top executive planning session, and Board Chairman Alfred Sloan Jr. demanded unexpectedly: "What about Chevy?" It was the kind of moment that every aggressive young executive dreams about. Cole replied with cool confidence: "I just happen to have some plans for expanding Chevrolet engineering, and I'm ready to show them any time you wish." G.M. appreciates that kind of action. Quipped Charlie Wilson to Cole: "I'll bet that's the first time you ever had your plans approved without submitting them." Cole's staff grew...
...Peoria, Caterpillar (tractors and earth-moving equipment) announced layoffs of 11,500 men at three Illinois plants and in San Leandro, Calif. In General Motors' parts plants, there were widespread layoffs. The corporation also said that it will have to begin closing many assembly plants, starting with Chevrolet the first of October, although it thought it could keep some Chevy plants running to Nov. 1. Chrysler said it will start shutting down in November. Even Ford, which makes 40% of its steel at the integrated Rouge plant, expects to be hit by early December. This week at his press...