Word: chevrolets
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From Detroit, first reports showed that the new autos are selling well enough to bolster automakers' expectations of a 6,000,000-plus car year. General Motors' Chevrolet division, gearing production closely to sales, last week rolled out 38,900 cars v. 31,729 in the Thanksgiving week of 1956, and Cadillac output is 14% ahead of last year's rate...
Horse Winner. In Minot, N. Dak., when a riderless horse ran into Warren Melby's 1957 Chevrolet cab at a main intersection, the cab suffered $400 damages, the horse...
...whole field of quality improvement is also outside BLS's reporting system. Today's new Ford, Chevrolet and Plymouth (the makes BLS samples) are superior in performance and durability to higher-priced cars of only a few years ago. But BLS makes no allowance for the fact...
...first time in 21 years, Ford in 1957 headed the pack with a 45,000-car sales lead over Chevrolet at the eight-month mark. Ford earnings showed it: $229.5 million for 1957's first nine months v. $145.2 million last year. And Ford is determined to do even better...
...General Motors does not intend to celebrate its golden anniversary year by losing any more of the market; it spent $730 million (and will boost prices 3% to 5%) to redesign every car with the exception of the Cadillac. To win back its cherished lead, 1958's Chevrolet is all new from latticework grille to gently curving, lazy-S rear-fender lines; all cars are 9 in. longer, 4 in. wider, 2 in. lower, have optional air-suspension ride and a slight horsepower increase to 290 h.p. Two new models: a sporty Impala hardtop and a convertible, both with...