Word: brandsness
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A colleague describes North as a "crisis junkie," and his twin programs toward Iran and Nicaragua provided plenty of outlets for his considerable energies. Indeed, his contra-supply operation provided the means for his involvement in the arms-for-hostages dealings. In November 1985 a plane that North had scheduled...
I retired to the smoking lounge to select from one of the 267 brands of tobacco that I bought with the $100,000 that I squandered from the Lampoon (don't print this, boys).
Of course, the marketing consultants are going wild. They have the rare opportunity to completely distort the public mindset. In the old days, condoms had rough, manly names, officially and on the street. Guys called them "safes," "johns," and "scumbags;" their trademarks implied conquest and domination: "Ramses" and "Trojans." Some...
American Motors Corp. has long seemed to be a wreck waiting to happen. Despite a $689 million infusion over the eight years from its French partner, Renault, AMC's performance has gone from bad to worse. Last year's sales of 77,005 down 41% from 1985, were the lowest...
When a company is successfully taken over, its headquarters town becomes especially vulnerable. Blue Bell, the manufacturer of Wrangler jeans, shut down its Greensboro, N.C., headquarters after the company was acquired by VF Corp. That put 300 people out of work and meant the end of Blue Bell's strong...