Word: brandsness
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I used to say Moscow is an island of prosperity in an ocean of despair," laughs Mark Wrong, a British developer with plans to build Western-style malls in several Russian cities. "But it's not true any more." Last month he broke ground on his first mall, in Yaroslavl...
All-natural, unsweetened teas are fast gaining favor, as are chilled organic brews, such as Honest Tea. The new Cha Dao brand, left, uses actual tea leaves, not concentrates or powders common in other brands. (But because it has no preservatives, it must stay refrigerated.) Ito En's newest drink...
The market, though, does not need the majority of consumers to profess a higher morality. For instance, many apparel manufacturers, like the much-maligned Nike, conceded to the demands of a small, but vociferous, anti-sweat shop campaign and started monitoring their sub-contractors. In doing so, the companies resuscitated...
Maier and his team are luxury rebels. They have refused to succumb to the democratization of luxury brands, marked by big logos, lower-priced offerings and "it" bags. Even the most label-conscious consumers--the Japanese--don't seem to miss the blatant badges. At a trunk show in the...
"This is a product for people who really consume luxury very exclusively," says Pinault, referring to what luxury gurus now call the "über-premium" market. "There are very few brands in this segment of the market, and those that exist are traditional and serious. What Tomas has done is...