Word: pyaterochka
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...majority of customers in big cities already have basic products such as TVs and fridges," he says. "Nowadays it's more a question of replacement, or selling DVDs or plasma TVs." Food retailing has also taken off. A couple of the bigger Moscow supermarket operators, Seventh Continent and Pyaterochka, are already publicly listed on the stock exchange. Several rivals are expected to follow suit in the near future as they look to finance national expansion. The industry is also starting to consolidate. Last month, Pyaterochka agreed to merge with rival Perekriostok to form Russia's biggest food retailer, with almost...
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