Word: brandsness
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I've always seen a Jag as a glamorous car. Glamour is about beauty, being respected and admired. The nice thing is that no one gives me any abuse in Jags. That's part of having a glamorous side to it. Everyone has too much respect for it to abuse...
Unlike other emerging markets?China, Russia, Dubai?India has consistently had its share of superwealthy consumers. Western luxury brands aren't new to India either. In their heyday, the maharajas were enthusiastic customers for Louis Vuitton trunks and Boucheron and Cartier jewels as well as Osler chandeliers. What has changed...
Are there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-sized study could cost between $94,000 and $188,000. Less-expensive options can also answer some marketing questions, however. For Unilever, Vienna's Walla recently used a startle-reflex method that measures muscle control...
Sadly, while Ford hit the jackpot in the '90s, earning $40 billion, the windfall wasn't always managed well or spent wisely. Ford elected to keep plowing money into pickup trucks and SUV lines, surrendering the heart of the car market to the Japanese and the Koreans. Today the company...
So what's the game plan? Basically, make Ford look more like industry leader Toyota. Ford has steadily made progress in that regard: standardizing vehicle architectures across global brands; increasing the number of body styles built on the same platforms; cutting product-development times; and opening factories with flexible assembly...