Word: brandsness
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What's in a name? This time around, it's the educators and not the students who are grappling with Shakespeare's enduring query. Eton College in Vancouver, Canada, bears the British school's name but there is little resemblance: it's a coeducational, post-secondary institution that doesn't...
French businessman malamine Koné is talking a very big game. The 34-year-old founder and ceo of sportswearmaker Airness is explaining his goal of boosting his company's 2005 sales of $150 million - mostly in France - to rival global giant Nike's some $14 billion. Sound a touch...
Each week the DCCC brands one congressional Republican the "Rubber Stamp of the Week," to mock fervent support for President Bush, and holds a conference call with reporters in the member's district to hammer the point home. "Our rapid-response operation is presidential timber," Emanuel brags.
Dannon believes that healthy yogurt can fit comfortably under the convenience umbrella, and it is spending $60 million in advertising to educate consumers about the health and digestive benefits of probiotics--and make them more aware of Dannon's Activia and probiotic drink DanActive. Dairy groups in Europe, where probiotics...
Until then, General Mills is finding new ways to ride the growth wave. Its cereal division has Yogurt Burst Cheerios, which means you can expect Kellogg's to respond with Yogurt Froot Loops, perhaps? The other yogurt brands, meanwhile, are too busy restocking grocery shelves to worry about rivals. "We...