Word: brandsness
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Or sometimes you don't. Rare among fashion's top brass is Patrizio Bertelli of Prada Group, who does not have an M.B.A., uses only Italian in a multilingual peer group and has a fiery temperament. Bertelli has proved brilliant at steering the Prada and Miu Miu brands with his...
That stores should serve as a social gathering post isn't new: trunk shows have long existed, and several years ago Apple revolutionized the interactive retail concept by inviting customers to hang out with laptops for free tech advice and quick tutorials. Savvy brands know to sell consumers more than...
One person who has been instrumental in bringing many of these niche brands to the U.S. market is Nick Hudson, co-founder of Excelsior Beauty, the firm that spearheaded the Walgreens deal. Excelsior works with retailers and brands to bring masstige products to North America, and Hudson, formerly of Boots...
And finding it they are. After all, 36% of Nuxe's sales in the U.S. are from the Internet, meaning that even before Nuxe permeates the American market, the American market is finding Nuxe?without advertising in national media. With greater awareness of niche brands through the Internet and elsewhere...
PRINCE CHARME In 2003, a year after his father Luca Cordero di Montezemolo founded Charme Investments, Matteo, now 29, began acquiring brands for the firm, which has become one of Europe's largest private equity groups.