Word: brandsness
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The study is being run by Neurosense, a consulting firm based in Oxford, England, and a leader in the fast-growing industry called neuromarketing. Neuromarketing uses neuroscience--particularly fMRI scanners--to better understand how our brain reacts to advertising, brands and products, reactions that for the most part occur subconsciously...
Are there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-size study could cost from $94,000 to $188,000. Less expensive options can answer some marketing questions, though. For Unilever, Walla recently used a startle-reflex method that measures muscle control of eye blinks...
(2 of 2) Fortunately, when outbreaks do occur, the Centers for Disease Control (CDC) in Atlanta is better equipped than ever to investigate clusters of disease cases and trace their cause. In this outbreak, the first call came into the CDC on Wednesday afternoon. An epidemiologist at the state health...
"People who live in cities want to re-create spaces that don't exist anymore," says Lucian James, president of Agenda Inc., a research and strategy firm based in San Francisco and Paris. "Social groups are now so fragmented that brands are finding a new way to bring people together...
Swedish furniture giant Ikea has done just that, launching a division called the Small Biz Network to accommodate entrepreneurs starting ventures. A quarterly electronic newsletter invites small-business owners into a local Ikea store for a networking event. Brands that encourage consumers to join their retail communities are hoping for...