Word: brandings
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Dates: during 1980-1989
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...Trading Post, a general store near Big Bend National Park in West Texas, where Henry lives. In fact, every two weeks or so, a couple of the guys come around to clear the place out. But only in the afternoon: after a hard day's beer guzzling (favorite brand: Miller), Henry has a tough time with the morning after. Says a friend: "It's best you avoid Clay when he's hung over. You go in at your own risk. He butts his head against the fence so hard sometimes that we have...
...greatest fear of American policymakers has been that the Arab-Israeli conflict would gradually, or perhaps suddenly, drive other, traditionally moderate Arabs toward Gaddafi's militant banner. U.S. officials are concerned that Gaddafi-ism, as his brand of uncompromising opposition to the existence of any Jewish state in the area is sometimes called, will spread, and along with it his influence...
Pabst is gradually pushing the price of its Blue Ribbon brand back up again in an effort to restore its status as a premium beer. For now, though, the company's hopes for stronger sales rest chiefly with its own new entrant into the low-cal sweepstakes, Jacob Best Premium Light, and its popular West Coast superpremium brand, Henry Weinhard Private Reserve...
Belatedly, Coors has geared up to establish national distribution by building a second brewery near Elkton, Va., but slow sales have forced the plans to be shelved for the time being. More immediately, the brewer has begun advertising heavily, and is in the process of adding a new superpremium brand, Herman Joseph's 1868. Insists Company President Joseph Coors: "We will fight tooth and nail to improve our market, and we're going to survive...
...person's ability to tell one brew from another probably "declines drastically as the quantity of beer consumed per sitting increases." In short, it is the first few sips that make the difference, since the more a beer drinker guzzles the less he seems to know what brand he is imbibing...