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...strangest election that I’ve ever seen,” Castellanos said, citing the unprecedented media scrutiny and sharp turns that have marked both the primary and general elections. Castellanos, an émigré from Cuba and an IOP Fellow this semester, praised the bottom-up organization of the Obama campaign and its effectiveness in mobilizing support. He dubbed Obama’s grassroots call for change a “secular religion.” But the greatest factor in Obama’s favor, Castellanos said, is the financial crisis that has swept Wall Street...

Author: By Courtney P Yadoo, CONTRIBUTING WRITER | Title: Republican Strategist Castellanos Calls Obama Win | 9/23/2008 | See Source »

Karen Tumulty has given us some interesting insights into the two Democratic campaigns. I'm curious about one thing though. How did a grassroots, bottom-up organization like Obama's maintain a consistent message, while a top-down, hierarchical organization such as Clinton's had so little consistency with their message? How do you turn your brand over ? to the public yet still be able to manage it so completely? Carrie Gartner, COLUMBIA...

Author: /time Magazine | Title: America's Medicated Warriors | 7/2/2008 | See Source »

...This "bottom-up, personal responsibility" message, as he describes it, appeals to Kmiec, allowing him to be not just a McCain skeptic but also an Obama supporter. That decision has not come without a cost - this spring Kmiec was denied Communion by a priest who denounced his endorsement of Obama. But with Catholics almost twice as likely to name the economy, Iraq and terrorism as their top concerns over abortion and gay marriage, Kmiec has plenty of company. Come November, that priest may be holding on to a very full bowl of wafers...

Author: /time Magazine | Title: The Battle for Catholic Voters | 7/2/2008 | See Source »

...mantle of inevitability, was a top-down operation in which decision-making rested with a small coterie of longtime aides. Her state organizers often got mixed signals from the headquarters near Washington. Decisions from Hillaryland often came too late for her field organization to execute. Obama's bottom-up philosophy also helps explain why he was able to sweep the organization-heavy caucus states, which were so crucial to building up his insurmountable lead in pledged delegates. What was not appreciated by many at the time: while Clinton spent heavily in every state she contested, Obama's approach saved money...

Author: /time Magazine | Title: How Obama Did It | 6/5/2008 | See Source »

...Neutrality at the top allows top University administrators to characterize the move to “One University” as a bottom-up effort­—unification that has not been ordered by central planners but has evolved organically out of the imperative to research complex modern problems like global health and climate change...

Author: By Christian B. Flow and Clifford M. Marks, CRIMSON STAFF WRITERS | Title: Under New Regime, Harvard's 'Tubs' Find a Common Bottom | 6/4/2008 | See Source »

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