Word: boost
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Oregon. Ike's ex-Secretary of Interior Douglas McKay, onetime (1949-53) governor of Oregon, was drafted by Eisenhower in an attempt to unseat Wayne Morse, who was elected as a Republican, is now a Democrat. McKay has made real headway, will get an extra boost when Ike campaigns in Oregon. Morse is in trouble...
...tractor that is air-conditioned in summer, heated in winter. The experimental tractor, its cab encased in glass and steel, was displayed by its inventor. J. F. Schaffhausen, of Cockshutt Farm Equipment. Inc., in Doylestown, Pa. Sparing the farmer from the seasons, says Schaffhausen, will reduce fatigue and boost his life expectancy, save him an annual bad weather loss of $1,000 and 30 working days. If brisk demand develops, Cockshutt will mass-produce the tractor, sell it for about...
While many businessmen blamed higher prices on the boost in steel ($8.50 a ton) and aluminum (1? per lb.). the adjustment in most cases also covered increases in wages, fringe benefits, raw materials and freight rates which had been nudging up production costs long before last month's steel strike. Led by a jump in food bills, the consumer price index, which since May 1953 had remained steady at around 114-115 (based on an average of 100 for the years 1947-49), started an uninterrupted rise in February, passed the alltime peak of 116.2 last June...
...year than last is wheat, but the wheat farmer also can look forward to higher prices. The Department of Agriculture has announced that, effective Sept. 4, it will stop cut-rate sales of wheat from Government stocks and thus force exporters to buy on the open market. This could boost market prices to nearly 100% of parity...
SEARS, ROEBUCK will launch its first big national advertising campaign next month, spend an estimated $1,000,000 for space in eight magazines (LIFE, Saturday Evening Post) to boost back-to-school clothing sales...