Word: boost
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...Hepburn and Mel Ferrer, Claire Bloom in the Old Vic's Romeo and Juliet, the Lunts, making their TV debuts, in The Great Sebastians, Gene Kelly and Fredric March in Front Page, a Roy Rogers rodeo. NBC will also give opera, ballet and concert-hall music their biggest boost as popular art forms with the Sadler's Wells Ballet's Cinderella, Puccini's La Boheme, Verdi's La Traviata, Beethoven's Fidelio, the world premiere of Prokofiev's War and Peace and Sol Hurok's Music Festival. Producer Max Liebman will...
...When euphoric Ideaman Sylvester L.("Pat") Weaver was boosted from president to chairman of the board of the National Broadcasting Co. last year, he knew that it was just a matter of time before he would boost himself right out of a job. As president. Pat Weaver's career was as spectacular as the TV "spectaculars" he invented-which were sometimes spectacular flops. He experimented relentlessly and volubly with new ideas (Wide, Wide World; Monitor; Today; etc.) that got good critical notices, but NBC's total billings were dragging their heels. As chairman of the board, Weaver...
Last week the U.S. Export-Import Bank lent Japan $60 million to be used for importing more raw cotton from the U.S. The loan was one part of a broad program designed to boost both overseas and domestic consumption while holding down production. The goal for 1956-57 is a 20%-25% increase over total cotton sales in 1955-56 by doubling exports to 4,500,000 bales while keeping domestic consumption at last year's 9,200,000-bale level or even increasing it. With flexible price supports between 75% and 90% of parity, Agriculture Secretary Ezra Taft...
COLOR TV will get a big boost from NBC. Network is scheduling 500% increase in color programs over last year, will have 120 hours of color in 1956's fourth quarter, with at least one major color show every night...
...prices and the cost of living seem certain to edge even higher when 1,250,000 union workers collect automatic raises as a result of June-July advances in the consumer index. After raising price tags a record $8.50 a ton in June, steelmen are already talking up another boost. The -auto industry, setting its sights on a near-record 7,000,000-car year in 1957, may drive consumer credit to new peaks. An increase in defense production, which generates spending power with no corresponding increase in consumer goods, promises to put new steam under prices. But Bill Martin...