Word: boost
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...prediction was not long in coming true. Reader's Digest immediately announced an increase of up to 13% in advertising rates and hinted at a possible 10? boost in its 25? newsstand price. TIME set no figures but said that an increase in its advertising and circulation rates would be announced for Jan. 1, 1957, when the new tax goes into effect...
HIGHER RAIL FARES proposed by Eastern railroads would encourage first-class passengers to ride coaches or competing airlines, thus help the railroads cut down money-losing first-class service (TIME, Aug. 13). The 45% boost in first-class fares sought by six railroads (including New York Central and Pennsylvania) would add $16.30 to New York-Chicago ticket, raise first-class fare...
...most U.S. railroads the passenger business is a money-losing headache. To the passengers, most railroaders are mossback operators who neglect service while engaging in a never-ending round of raising fares, chopping schedules and eliminating branch lines. Last week another big fare boost loomed for the embattled passengers. The Pennsylvania and the New York Central, which together move 27% of all U.S. passengers, are trying to get the rest of the nation's passenger lines to join them in asking for a first-class-fare hike of 33⅓% to 50%. To many experts it looked...
...druggists' shelves. The Liggett chain (118 stores) may sell 400 Ibs. a month; after the LHJ fable, sales zoomed to 800 Ibs. a day. Other chains across the country reported the same sort of boom. And because the plain formula tastes so flat, there was a corresponding boost in sales of peppermint, vanilla and coffee and other flavoring extracts...
Rather than tie up his ships by a prolonged court battle, Niarchos settled the case out of court, paid an initial fine of $4,000,000. To recover 13 of his ships, he later made a deal with the Government that gave U.S. shipyards a needed boost. In return for permission to transfer the repossessed ships to foreign flags, Niarchos paid an additional $8,579,500 in penalties and agreed to build and register three supertankers (two of 32,650 tons and one 46,000-tonner...