Word: boost
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...locomotives from 61,300 to 34,000, the number of freight cars from 2,600,000 to 2,000,000, the number of employees from 1,600,000 to 1,000,000. But by getting vastly more work out of man and machine power, railroaders have been able to boost the total amount of freight by 45% to 650 billion ton-miles in 1956. And that is only the beginning: in the next ten years, the industry expects to spend $20 billion more for modernization to cut costs and boost volume even higher...
...trouble is that ICC is slow and hesitant to let railroads boost rates enough to cover inflated costs. Though U.S. roads have won 13 freight-rate increases since 1946, the hikes have only increased revenues per ton-mile some 45%, while wages jumped 130%, and material costs rose 80%. Another complaint is that ICC will not let the roads cut rates on products they can carry cheaper than competing trucks, thus tends to allocate markets and stifle free competition...
...third time since World War II, Yale University was forced to boost overall undergraduate fees to help meet its soaring expenses. Henceforth, the resident student's fees that amounted to $1,000 in 1941 will add up to $2,000. ¶The Council for Financial Aid to Education reported that corporate gifts to U.S. colleges and universities had hit the $100 million mark in 1956-an increase of $60 million over 1950. But while total private voluntary gifts exceeded $500 million, said the council's President Wilson Compton, the nation's campuses would still need twice that...
DIAMOND SHORTAGE is bringing price boost by South Africa's monopolistic De Beers syndicate. Retail diamond jewelry prices will rise about 10% this year, following 5% hike in 1956, and industrial diamonds will go even higher. Demand is outstripping supply largely because U.S., which buys two-thirds of world's diamonds, last year imported peak $159 million worth of gem diamonds...
Brain Waves. To boost it, he founded his own advertising company, Lambert & Feasley, which, in turn, became a great national agency, with accounts such as Life Savers, J. W. Dant, and Phillips Petroleum. Now there was no stopping Listerine. Lambert developed a formula for Listerine tooth paste, turning out a batch himself with a hand press. "Early I reasoned that a new appeal for the same product would be like plowing virgin territory. We started advertising Listerine for sore throat and for dandruff. Then we used the appeal of after shaving...