Word: billboards
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Dates: during 1930-1939
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...Berrey did most of his research in Walter Winchell's column, Variety, Billboard, "cinemags," Reader's Digest, TIME, LIFE. Some nuggets...
...Billboard reported that out of 119 towns, 114 were closed to the professional stock companies which had once played them. Owners of cinema theatres not previously averse to renting their properties to stock companies, had decided the competition was dangerous...
...plan for joint action by all the makers including Ford. The A. M. A. directors took only 45 minutes to give it their okay. A straight-forward promotional scheme, the Ford plan means a one-week blare of 170,000,000 separate advertising messages via radio, magazine, billboard and newspaper aimed solely at selling used cars...
...Billboard posters (2,000) went up all over the country, showing a happy couple playing with their healthy baby, and urging: "Safeguard Baby's Right to Be Born Healthy. Every expectant mother should go early to a physician for an examination and blood tests...
Wrote Columnist Shaw after Columnist Ford had chided him for having a great amount of billboard space and literature donated by friends: "Perhaps I do have more literature than you, more billboards, more radio time. Perhaps I have more friends." Columnist Ford had his harshest words with his fellow columnist when a batch of obviously faked circulars bearing a red hammer & sickle and purporting to be an official Communist endorsement of Candidate Ford were dropped on the city from an airplane...