Word: billboards
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Dates: during 1930-1939
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...retrospect, Billboard, theatrical weekly, released elaborate statistics on the 1929-30 season. Findings: 72 theatres with seating capacity for 75,314 people had housed 286 productions. There were 62 musicomedies, 195 legitimate attractions, 29 repertory plays. Based on the theory that 100 performances signifies a hit, 87% of the legitimate shows failed, a mortality rate 2% higher than the previous season. Of musicomedies, 69% failed, 10% more than the year before...
...most of all to exhort state legislatures, in whose province lie curtailment powers. At the same time William Stanley Parker of Boston was named by the Institute to aid a test case, expected to prove a precedent, now pending before the U. S. Supreme Court, in which the Massachusetts Billboard Law Defense Committee hopes to determine whether property can be constitutionally regulated...
...surprise, indignation. Analysis of the House membership indicated that if the legislation ever left the Ways & Means Committee's pigeon holes it would be defeated on the floor. When questioned, Governor Long denied all knowledge of the affair, suggested that the bills might have been instigated by "the billboard interests...
Engaged. Barron G. Collier Jr., Yale senior, son of the car-card and billboard advertising tycoon; and Miss Helen E. M. Greef, of Manhattan, Smith sophomore...
...three great organs of the theatrical world are The Billboard, Zit's Weekly and Variety, and the greatest of these is Variety. Into the laps of laymen Variety seldom finds its way. That is just as well, for to the untutored mind its language is almost unintelligible. Yet for professional mummers and mimes Variety is almost as necessary as mascara. Every week actors, cinemactors, pitchmen, tent show performers depend upon its fat pages for information regarding bookings, gossip, scandal, news. To such folk, for instance, the headline NO JOINT. NO TAKE INDOOR CIRCUS NETS 20 G'S means...