Word: billboards
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Dates: during 1930-1939
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...deplores your "stench of debasing animalism" and wistfully looks forward to the day when the postman will no longer force him to accept TIME. Seeing his letter today (Sunday), and remembering his pretty gift for snappy sermon titles, I was moved to note tonight's offering on his billboard. Well, he will particularize "A Kiss That Didn't Count." That should catch many a hesitant eye tempted to rove among the bathing beauties of nearby Lake Harriet. It's hot here in July, too, so every automobile is a competitor. True, he gives fair warning that...
...Chief target remained the 1,274 stores of food chains, Safeway, Piggly Wiggly, Mac Marr, Pay'n Takit, but also hit were such chains as Woolworth, Kress, Newberry, Penney, Walgreen. The State Senate thumped the bill through 34-to-4. Then California shook as with an earthquake. Radio, billboard and newspaper advertising propaganda fought propaganda. The Hearst Press turned against the bill. All California's frantic energies were concentrated on getting Governor Frank Merriam to sign or to veto. A hundred chain store men, 900 independents, with bands, banners, slogans marched on Sacramento, packed the Assembly chamber, booed...
...announced that some 10,000 pin game machines had been licensed at $5 a machine. Wiseacres estimated that another 25,000 machines are being operated in the city without licenses. An organization called the Skill Games Board of Trade was formed last year by shrewd Leslie G. Anderson of Billboard (amusement weekly) to round up unlicensed operators, keep racketeers out of the business...
...Billboard Blight...
...showing is so many billboards in a city area. The buyer may buy a showing in one community or 17,000 showings in 17,000 communities; or one-half or one-quarter showings. In every case the rate is the same-$7.80 per month for each regular billboard, $35 per month for each illuminated. Before the Depression the volume of outdoor advertising in the U. S. ran about $75,000,000 annually. This year it will foot up to some $38,000,000, of which $30,000,000 is national advertising. There are still over 200,000 billboards (cost...