Word: billboards
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Dates: during 1960-1969
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Through the holiday crush on Manhattan's Fifth Avenue last week walked a teenage girl with a stenciled poster: "How many shopping days until peace?" A few blocks away a giant billboard loomed over Times Square, bearing a Christmas message from Beatle John Lennon and his wife Yoko Ono. The billboard-one of eleven put up on Los Angeles' Sunset Boulevard, London's Shaftesbury Avenue and in several European and Canadian cities-proclaimed: "The war is over ... if you want it. Happy Christmas, John and Yoko...
...cheerful ideas about interior design. The book shows how today's "with it" people live in Europe and the U.S. They subdivide interior space into tricky levels. They love mirrors and blazing primary colors. Their art works are random-a bolt of Persian cloth, a chrome lamp, a billboard fragment, a lute. Does all this glitter mean anything more than an egotist's smile? Author Barbara Plumb, editor of the Home section of the New York Times Magazine, chats tersely about each dwelling, but wisely leaves conclusions to the reader...
...Strip. It was business at first sight. As Raquel recalls it: "He saw me and I saw him, and we put our heads together." The result of this cerebral huddle was the creation?three weeks later?of Curtwel enterprises. Shortly thereafter, things began to happen. Bikini picture in LIFE. Billboard girl on ABC-TV's Hollywood Palace. Twentieth Century-Fox contract. Said Fox Talent Director Owen McLean: "We thought we would build her up slowly; that it would take some time. But she got more publicity by accident than most girls get on purpose...
Spellbound Senators. He proposed a better way. Each state should merely pay each billboard company to take down its signs as leases expire. In one blow, red tape would be minimized...
...obstacle is bureaucracy. Most states planned their beautification programs on a far too complex basis. Committees would choose the stretches of road to be cleaned up first. Then teams of engineers would draw survey maps, appraisers would evaluate every sign, Government would review the appraisals, and finally the billboard company would get a contract to remove a sign. The whole process, Snarr saw, could last decades and cost $2 billion or more...