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...that hasn't stopped Samsung, the South Korean consumer-electronics giant, from looking north for a celebrity to pitch its latest handsets. The company announced last week that it has hired dancer Cho Myung Ae as a model to help sell its Anycall mobile phones, which the Samsung ads claim can be used anywhere in the world--with the possible exception of North Korea, where citizens need government permission to even talk to foreigners. "It's symbolic," says Lee Jeong Eun, a spokeswoman for Cheil Communications, the Samsung affiliate producing the four-part ad series. "North Korea is the closest...
...loved was the fact that products on the set wouldn't be an afterthought brought in by a prop master. Instead, viewers would see the same products every week, cleverly woven into the plot throughout the season, and characters would discuss the brands-a bit like a 13-week ad campaign. Sure enough, the network picked up the show. Co-creator Will Gluck says he wanted to capture the way guys really talk, discussing cool gadgets and brands in everyday life. Loading up on product placement was a "happy by-product...
...squelch Democratic presidential nominee John F. Kerry’s use of his distinguished service in Vietnam as a campaign tool against President George W. Bush, who avoided the draft by enlisting in the Texas Air National Guard after graduating from Yale in 1968. In a television ad that ran during the campaign, the group justified their attack on Kerry by saying that “honesty and character still matters…especially in a time of war.” And while it is true that a leader’s honesty and character are important issues during...
...seems that the ad hoc alliance for the obfuscation of truly significant campaign issues has already begun to mobilize its three-years-hence campaign against Sen. Clinton. The United States Justice Foundation has launched the Hillary Clinton Accountability Project, a direct-mail operation designed to disseminate damaging information about the senator. What’s worrying is that the kind of character-based accusations the Accountability Project will surely level against Clinton will prove damaging if she decides to run for president, even though they will ostensibly have little or nothing to do with her campaign platform...
...Branding is a priority for this company," says the Italian-born Andrea Ragnetti, 45, who also serves as Philips' first marketing officer ever and has worked in marketing for Telecom Italia and Procter & Gamble. His experience will come in handy. At the top of his agenda: a $13 million ad campaign in the U.S. --By Dody Tsiantar