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...signs twice their size. The guy who once had Frank Sinatra pinch his cheeks for a commercial and who earlier this year had helicopters shoot videotape of him while he stood on a 5-ft.-wide catwalk on the roof of his 50-story hotel for a new TV ad is just getting going when it comes to promotion. His giant signature is not only on the top of the building and the clock radios in every room but also underneath the sheets on the mattresses. The man is even branding himself to his maids...
When it comes to the obesity debate, however, it never takes long for rhetoric to outpace the science. And sure enough, a group called the Center for Consumer Freedom (CCF) seized on the CDC study last week to launch an ad campaign dismissing America's obesity "epidemic," "problem," "threat" and "issue" as mere "hype...
...each day and hide the pills in his cell, planning to store up enough so he could take them all at once and end his life. But one of his cellmates ratted him out, and the MPs introduced him to the IRF. The IRF process was a little more ad hoc then: it meant receiving a good old-fashioned a__ whipping, after which the lucky detainee would be hog-tied--made to kneel with his hands behind his back and the shackles on his hands and feet locked together--for four hours...
...Forty years ago students understood that the administration did not need their help, that they didn’t need to take the Man’s side to make protesters suffer more,” she said. “If Harvard’s going to Ad board somebody, they don’t need the vice president of the IOP telling them they should...
August Wilson's mom, a cleaning woman trying to raise four kids in the Pittsburgh slums, won a radio contest once. She named the product that went with the ad slogan "When it rains, it pours" (Morton salt), and the prize was a new Speed Queen washing machine. When the station found out she was black, Wilson recounts, his mother was offered instead a certificate for a used washing machine from the Salvation Army. Friends told her to take it anyway; it was better than the old washboard she was using to scrub her kids' clothes. But she refused. "Something...