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...food battleground: breakfast. Since introducing its Egg McMuffin (a muffin sandwich containing eggs, Canadian bacon and cheese) in 1976, the chain has seen its breakfast business grow to 19.5% of total sales. Last March Burger King introduced a competitor, the Croissan'wich, and promoted it with a saturation TV ad campaign. Most other chains have now added at least some breakfast items, from French-toast sticks at Arby's to an all-you-can-eat breakfast buffet at some generous Roy Rogers outlets...
...entrepreneurs' starry-eyed projections are correct, by 1986 revenues for the entire industry could top $500 million. Comet, the familiar household cleanser, is sensibly considering an ad campaign based on Halley's. Retailers, ever alert for novelty, have been drawn irresistibly toward an event that occurs only once every 75 years. Declares Owen Ryan, president of General Comet Industries in New York: "It's the celestial version of the Olympics...
...rainbow" ad, sponsored by the pro-Star Wars lobbying group High Frontier, peppered the Washington airwaves as the President was preparing to leave for the Geneva summit. The "building blocks" commercial, hastily put together for the Committee for a Strong Peaceful America by Democratic Media Merlin Robert Squier, was created to deflect the impact of the first ad. These two commercials are merely the first and most publicized round in the great Star Wars Public Relations War, a duel of imagery that is bound to escalate even faster than the arms race...
...feel more sexy, more virile, and it helps me get into character," says Ford Model Philip Sturgeon, who has appeared, whiskers bristling, in magazine layouts and ad campaigns for Levi's and Macy's California. In the words of Wilhelmina Artists' Agent Christopher Mertz, "Now it's a commodity, it's a look the clients can bank on." Says New York Casting Director Billy Serow: "A couple of years ago, it was the James Garner-Mariette Hartley look. Today, if you're dealing with anything hip, Miami Vice is the prototype...
...were refuse: "All right, clean off that corner. Now." On the streets of the neighborhood, one sees only an occasional sign of social or spiritual uplift. One, outside a church, inquires, HAVE YOU RECEIVED THE HOLY GHOST? The other, a billboard, says, DARE TO BE MORE. It is an ad for cigarettes...