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...Cattau admitted, he will recommend that the President undergo more frequent colon examinations. It is now clear, he said, that the President is prone to polyps. In fact, the tendency may run in the President's family. Oller disclosed that the President's brother Neil, 76, a retired California ad executive, was recently diagnosed as having cancer of the colon. Said Oller: "I would recommend that Reagan have a repeat colonoscopy in six months...
...Unlike some magazines, USA Today does not offer regional advertising editions targeted for specific audiences. Although advertiser resistance has not been fully overcome, it is easing. "The color and setup of USA Today fairly well guarantees that if someone goes through the newspaper, he is going to see your ad," says Richard Kostyra, media director at J. Walter Thompson, a New York ad agency...
Nonetheless, newspaper-industry experts remain cautious about USA Today's long-term strength. If circulation does not rise substantially over the next two years, the paper will not be able to charge the higher advertising rates that are needed to break into the black. (A full-page, four-color ad now costs $31,000, compared with $75,000 for a black-and-white page in the Wall Street Journal.) "The challenge facing USA Today is to get the circulation to 2 million or above," says John Morton, a newspaper analyst at Lynch, Jones & Ryan, a securities firm in Washington. "Gannett...
...Undergraduate Coucil and Black Men’s Forum Presidents Matthew W. Mahan ’05 and Brandon M. Terry ’05 wrote a letter to the Senior Class asking them to boycott the Senior Gift. When their letter received a mixed response, they convened an ad hoc group of students and came up with Senior Gift Plus (SGP), an alternate pool of money that would be contributed to the Senior Gift only if Harvard divested from PetroChina. Working with Collins, Bhatnagar, members of the Senior Gift Committee, DAG, and others, they brought their message to this...
...CLEAN AND DISINFECT Spyware?programs that covertly send information about your Web activities to third parties?is often a big reason a computer is acting sluggish. Fix it with software like Ad-Aware SE Personal Edition (download free at www.lavasoftusa.com) or Spy Sweeper 3.5 (webroot.com; $29.95 for a one-year subscription). To avoid future digital insurgencies, set your Web browser to block pop-up ads. The Firefox browser (mozilla.com) makes that easy, and experts say it has fewer security vulnerabilities than Internet Explorer. Make sure your antivirus program is up to date...