Word: adding
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Dates: during 2000-2009
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...Since Sony had to remove Manning's blurb - HEATH LEDGER IS THIS YEAR'S HOTTEST NEW STAR! - from the ad for A Knight's Tale, I figured there was a blank space the perfect size for my name. I called Susan Tick, Sony's senior vice president of corporate communication, and offered, "I'm not gay, but one night with Heath Ledger would flip me like a Vermont legislator!" And to replace Manning's quote from The Animal - THE PRODUCING TEAM OF BIG DADDY HAS DELIVERED ANOTHER WINNER! - I suggested, "I'm not gay, but one night with Rob Schneider...
...president Mike Shaw. "If the runner eats lunch at McDonald's in Cincinnati or shops at Sears, that's all very natural." A midseason WB wilderness-race show is being co-produced by Ford, which supplies the suvs the players will drive; the title, No Boundaries, is a Ford ad slogan. Fox may even do placements in Temptation Island 2. (Trojan, call your agency...
...ad-industry critics like Jeff Chester, executive director of the Center for Digital Democracy, the new product placements add up to a return to the past--the 1950s quiz-show scandals were spurred partly by sponsors' meddling--and an "Orwellian" future in which "the TV begins collecting information on you." But Keith Quinn, marketing vice president for LivePlanet, The Runner's production company, contends that consumers will welcome "cool, fun" and useful in-show ads. "We could ask on the website, 'What brand of car was the runner in last night?'" he says. "If you answer correctly, you're entered...
...audacious and not necessarily inaccurate vision of the viewer's relation to advertising today, a continuous circle of capitalism and entertainment that blurs the line between your life and the game, the ad and the show, consuming and playing. To Chester, this vision is a sign that "the already tattered distinctions between marketing and content are being obliterated." To consumers, it may make no difference: in a MAY TIME/CNN poll, only 13% said they would think less of shows that took placements...
...that register zero on the Richter scale. But the new creative director, Scott Fellows, has something most designers don't: a Harvard M.B.A. (He also attended the Fashion Institute of Technology.) He and his thirtysomething former Harvard roommate, Abel Halpern, who is a managing director at Texas Pacific, have added all the right ingredients: a minimalist new store in Berlin and one on its way in Los Angeles (appositely opposite Gucci and Prada, which started this whole thing), editorial wooing and an edgy ad campaign. Oh, yes, and clothes. The Milan runway show in March drew accolades...