Word: adding
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Dates: during 2000-2009
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...House Counsel Alberto Gonzalez cooling his heels outside the Senate chamber until Democrat Patrick Leahy, now the presumptive chairman of the Judiciary Committee, could spare a moment to meet with him. There was the business lobbying group known as Arctic Power, quietly canceling a 10-state, $500,000 radio ad blitz designed to sell Memorial Day motorists on President Bush's plan to drill for oil in the Arctic National Wildlife Refuge in Alaska. There were the two dozen tripods set up a full hour before Tom Daschle made his first march down the Capitol steps as Senate majority leader...
Carrie Roan, a medical transcriptionist, was more than ready when she heard a radio ad for Paramount two summers ago. With 30-plus kids per class and unbending teachers, the public schools had failed her daughter Staci in most of the familiar ways. But after a year at Paramount, Staci was thriving. With the help of the school's performing-arts program, the once shy fourth-grader had found her voice and performed a Beach Boys medley in a charity concert at the Phoenix airport...
...currently gets just 22% of its sales. Sure, it's a huge market for telecom equipment, but that's not all. Even after the recent downturn, the U.S. stock market remains a deep pool of capital. Alcatel has already tried raising its U.S. profile this year with an ad campaign featuring, to the disdain of civil rights groups, footage from Martin Luther King Jr.'s "I have a dream" speech. The ads don't say anything about Alcatel's products - in fact, they are bewilderingly opaque - but given that those products are things like asynchronous transfer-mode data switches...
...Knows Sumo? The Jockey Underpants Ad Would Be Memorable There is something so last century about the two-sport athlete. Bo Jackson. Deion Sanders. Michael Jordan. Perhaps it was '90s irrational exuberance that caused American jocks to ask themselves: Why excel at just one sport when you could be mediocre at two? That had economists wondering if 30-year-old retired sumo wrestler WAKANOHANA's hankering to play in the NFL could be a harbinger of impending Japanese prosperity. The former grand champion has said he's been more attracted to the gridiron than the dojo since boyhood. It would...
...children are the most racially diverse--and most Hispanic--segment of the population. Which suggests that the networks and their advertisers may be leaving money on the table. Marketing company Santiago & Valdes Solutions estimates the Hispanic market at $630 billion, and while English-language networks are facing a weak ad market, the Spanish-language Univision and Telemundo are expected to increase their ad sales from 10% to 25% this year. And they aim not just at the "Spanish-dominant" speakers but also bilingual youths. "They've grown up with Spanish music and Spanish stars," says Univision president Ray Rodriguez. "Young...