Word: adding
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Dates: during 2000-2009
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James Poniewozik spent last week at the broadcast network "upfronts", where the nets unveil their fall schedules, mainly for the delectation of ad buyers, to whom they try to pre-sell advertising "up front." Read his daily dispatches below...
...better. Fox also announced it would be leading off its Wednesdays with a "classic sitcom wheel." The French have another word for that: "le reruns." Sure, they'll be reruns of great Fox sitcoms like "The Simpsons" and "Malcolm in the Middle," but you try telling a roomful of ad execs you're going to start off a big night of programming with leftovers and see what a reception you get. No wonder Fox wanted to be surrounded by armament. To be fair, Fox has used this scheduling ploy before, with some success - after another sitcom had bombed and left...
...you’d like to be introduced to all the conquered European peoples who happily set about shipping their Jews off to the Nazi charnel houses. Or to Stalin’s Russians, Pol Pot’s Cambodians, Idi Amin’s Ugandans, and so on, ad infinitum...
...none of these asides appears in the published text (as printed in "The Complete Lyrics of Cole Porter"). Like so many of the "ad libs" in the "Road" movies, these were doubtless carefully devised by Bing and his writing team. But the point was never that the gags should be spontaneous; it was that they should seem spontaneous - the little inspiration that springs from conviviality, a modernist, ironic commentary on trivial proceedings, a way to keep the performers fresh and make the audience believe they were in on a verbal jam session - improvs that achieve a casual perfection. And that...
...most crowded with photograph seekers. And to answer your most pressing question of all: there were, alas, no little chicken kabobs, dear reader. The highlight by far was the barbecued pork in mini blue-corn-tortilla shells. The sliced steak, however, was a touch overcooked, but the ad buyers, NBC staff and journos lined up for it anyway, chewing poorly executed red meat - that emblematic food of the long stock boom - as if they needed another reminder, besides the numbers staring at them in their balance books, that the go-go '90s are indeed over...