Word: adding
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Dates: during 2000-2009
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...denied it a venue and Welles marched his company and the first-nighters to another theater, where the actors per-formed the show from the audience. In 1938, he elevated radio drama by bringing the Mercury Theatre to the air and, on October 30th, offered a Mischief Night ad-aptation of "The War of the Worlds" - a sensation when thousands of listen-ers took fright, and flight, from the story of a Martian colonization of America. And in 1941, five days before Welles? 26th birthday, RKO released "Citizen Kane," a sensation that publisher William Randolph Hearst tried to stop because...
Compared with the frothy content plays of the era, the Standard stood as a solid foundation, pulling in $158 million in ad revenue in 2000--and actually turning a profit, albeit briefly. How could it fold so suddenly? Could the publication that had adroitly skewered all those bogus dotcom business plans have been brought down by the same shortcomings...
...when dotcom-driven advertising dried up--and ad revenues fell 62% from January through July this year alone, according to the Publishers Information Bureau--cash reserves quickly followed. Weber unleashed regular showers of pink slips but not fast enough to help. Last Tuesday plans for a second round of financing fell through. IDG--the technology trade-magazine giant based in Boston that owns 85% of the Standard--decided to pull the plug...
...Standard's demise underscores the challenges confronting the last few mainstream New Economy journals: Red Herring, Fast Company (bought last year by Gruner & Jahr), Wired and Business 2.0. Their ad slump is not as severe as the Standard's, but is still daunting (20%, 31%, 32% and 44% drops from January through July, respectively). But Fast Company and the Herring are older, more established magazines with lower costs, and Conde Nast's Wired and AOL Time Warner's Business 2.0 have potential subscription draws and advertising leverage from the many properties of their parents...
...chairman John Battelle. "That idea is still solid. I still believe." Battelle has one prospect to cling to. If his company files for Chapter 11 protection, the Standard, not IDG, will control the sale of its assets--including the name. That is small consolation in a world in which ad revenues keep sinking into the fissures of the biggest economic bust in a decade...