Word: readership
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Dates: during 2010-2019
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...reason: any pricing scheme that can raise actual money risks chasing away actual readers. If you lose readership, you lose influence; you become less essential; you have to downscale your operation; and you lose more readership and thus even more money. The Times's plan seems to be to gingerly charge its most avid readers, then gradually see how much more coin it can grab without triggering that downsizing spiral. (See the best business deals...
Dalkey Archive Press hopes the 2010 edition will be the first in an annual series. That sounds good to Hemon, who says readership of foreign fiction needs to be cultivated over time. But the hunger for it is there: "There's a tradition of exceptionalism and insularity in America, but there's also a tradition of openness and interest in other parts of the world." In the book's preface, Zadie Smith writes, "I was educated in a largely Anglo-American library, and it is sometimes dull to stare at the same four walls all day." Best European Fiction puts...