Word: readership
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Dates: during 2000-2009
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...There is some truth in both images. But the 20 Beijing-based journalists interviewed by University of Iowa journalism professor Judy Polumbaum in China Ink fall somewhere in the middle. Caught between a free market that rewards investigative reporting with increased readership and a fearful government that does its best to discourage whistle-blowing, these astute professionals - most lead their field as top editors, columnists or foreign correspondents - are forced to adopt new definitions of success. The values that they strive to maintain - avoiding bias, exposing wrongdoing and captivating an audience - will be recognized by journalists everywhere, however...
...only was "The United States of Lyncherdom" politically incorrect, it still is. It blames one of the most shameful aspects of American history on moral correctness, the herd mentality that prevailed among Americans who regarded themselves as right thinking. Twain decided that the country, or at least his readership, was not ready for that essay. It wasn't published until 1923, when Twain's literary executor slipped it, hedgily edited, into a posthumous collection. Not until 2000 did it appear in its original form, and then in an obscure, scholarly publication. It takes a genius to strike the funny bone...
...Though the publication had a relatively small readership, an article that Stone wrote managed to reach one of the most powerful figures in Washington: George S. McGovern, the Democratic senator from South Dakota who had chaired the party’s commission to reform the primary process...
...media industry, suffering from declining newspaper and magazine readership, seems willing to test the theory. When presented with the study's initial findings last year, the Associated Press developed what it calls a "1-2-3 filing" system. A news-by-the-numbers approach, it starts with a news alert headline, followed by a short present-tense story, and finally padded with additional details and alternate formatting for different news platforms (the web, radio, TV, etc.). The AP also launched a mobile news service available on hand-held devices in May and increased its online interactive content to appeal...
...Schonberger is certainly not alone in his enthusiasm. One of the standard obstacles any start-up Web site faces is establishing a steady readership, and Intern Memo seems to have its fair share of fans. In addition to its broad subscriber base, the Web site is forging partnerships with related sites as a means of expansion. Intern Memo recently joined forces with MonsterTRAK.com, a division of Monster.com geared toward college students and recent graduates seeking a career path. According to the Bressmans, this partnership has opened up new opportunities for their site...