Word: readership
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Dates: during 1990-1999
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...fast. While Reader's Digest still boasts the world's largest magazine circulation--more than 27.8 million monthly copies sold in 19 languages--its feel-good stories and aging readership (average age: 47 and rising) have kept it out of step with the competition. Even before oral sex became a dinner-table topic, the Digest had lost resonance with generations of today's readers. The U.S. subscription base has decreased by a million since 1993. That's not terrible, but to maintain circulation levels, the magazine must add 5 million new subscribers a year. Not an easy task...
Since its inception 125 years ago, The Crimson has been a forum for student opinion and the primary voice of the student body. But with all undergraduates now receiving The Crimson at their doors each morning, our readership has become both larger and more diverse. To meet the needs and interests of our expanded readership, we are committed this year to establishing a diverse section that better reflects the make-up of the Harvard community. We have made several changes toward this...
Leland recalls expanding the magazine by four pages and working with the staff to refine its image to resemble a professional weekend magazine like the New York Times Magazine. Leland remembers that "nobody read the What" and worked to expand Fifteen Minutes' strong Harvard readership...
REVEALED. The identity of HELEN CATHCART, elusive royal biographer; following the death of her loyal assistant HAROLD ALBERT; in Midhurst, England. Cathcart, it turns out, was really Albert--clothed in literary drag to woo his predominantly female readership. Albert educated himself by reading, escaping a Dickensian childhood--absent father, reviled stepfather--to write Her Majesty, Prince Charles and other genteel accounts of royal life...
Make purposeful use of capitals, bold, positioning, and spacing. Beware of using small type. If your resume is difficult to read, you will reduce your readership. It is best to avoid both underlining and italics which are likely to produce a blurred image if your resume is faxed or electronically scanned. Use white or ecru paper with matching envelopes and paper for your cover letters. Don't use brightly-colored paper - it will overshadow your message, it faxes poorly, and is more likely to land in the waste basket...