Word: ballyhoo
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...auto sales, refused to have anything to do with such Government interference, and Johnson had no power to coerce anyone except by threatening "a punch in the nose." What Johnson did have was an instinctive genius for what came to be known by a newly popular word: ballyhoo...
...black. It was slow going until McNulty and Partners went to work, championing the project, bringing in TV reporters and, at one point in 1978, even luring an approving First Lady Rosalynn Carter to town. During her visit, the Ford Foundation announced a loan of $750,000. The ballyhoo also convinced the black community that gentrification was not just for the gentry...
...outdone, Eastern Air Lines bought big chunks of ad space to ballyhoo fares "that are so dramatically different, we're not even calling them fares any more. They're Eastern's Unfares." TWA quickly followed with cuts of its own. It started charging only $99 for its four daily New York-Miami runs, and ultimately dropped the price to $69. It also offered a free first-class ticket for domestic or international flights to passengers who had logged 50,000 miles with...
...been a long march from the snows of Iowa and New Hampshire, from the time when George Bush had the "Big Mo" and Ted Kennedy seemed to have the Democratic nomination for the asking, even from the balloons and ballyhoo of Cobo Hall and Madison Square Garden. As Campaign '80 finally and mercifully came down to a matter of days, the end at last in sight, two factors loomed as potentially decisive. One was the revival of the hostage drama, the other the debate between Ronald Reagan and Jimmy Carter. Both, coming so late in the game, threatened...
...transformation has been wrought by Sotheby's, the world's largest, canniest and most aggressive house. In the late '50s Sotheby's introduced such techniques as international telephone hookups, bidding by closed-circuit TV, the gala evening sale crammed with formally clad celebrities, assiduous ballyhoo and greatly increased sale schedules. More recently, Sotheby's pushed its mass-marketing strategy even further by signing an agreement with Tokyo's Seibu Department Stores Ltd., which brings the Western fine arts auction market into retail stores and enables Japanese buyers to place bids for, say, an over...