Word: ballyhoo
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...Pinocchio story. And Benigni's Pinocchio - directed by and starring the maestro, with the same production team as Life is Beautiful and a budget of [EURO] 40 million, a record for an Italian film - makes good on his pledge to stay true to the original story. But once the ballyhoo of the Italian release is over, Benigni, his wife and muse Nicoletta Braschi and Miramax co-chairman Harvey Weinstein will enter an editing suite in the U.S. to prepare a dubbed and scrubbed version of the film for the U.S., where it is due to open...
...Pinocchio story. And Benigni's Pinocchio - directed by and starring the maestro, with the same production team as Life is Beautiful and a budget of [EURO] 40 million, a record for an Italian film - makes good on his pledge to stay true to the original story. But once the ballyhoo of the Italian release is over, Benigni, his wife and muse Nicoletta Braschi and Miramax co-chairman Harvey Weinstein will enter an editing suite in the U.S. to prepare a dubbed and scrubbed version of the film for the U.S., where it is due to open...
...ballyhoo shrouding this fight not only puts the WWF to shame, it represents the potential coming of age for this southern city. Made famous by Elvis and Graceland, and infamous for the assassination of Dr. Martin Luther King, Jr., Memphis has been on something of a roll, sports-wise, scoring the Grizzlies basketball team last year and welcoming new resident Jerry West, the ex-LA Lakers player and NBA legend who is team president for the transplanted Memphis franchise. Downtown, a course of major urban renovation will soon spawn yet another major sports arena, which will sit next...
This year's favorite in the unofficial popularity contest is Isaac Menyoli. The 29-year-old cross-country skier from Buea in snowless Cameroon - his country's first-ever Winter Olympian - wants the ballyhoo that comes with being bad. But unlike the crowd-pleasing losers of Games past, he doesn't want all the attention. He actually has something other than himself to promote: AIDS education...
...little old-fashioned ballyhoo might help as well. Last month, in response to the steep decline in ridership after Hatfield, Branson announced "The World's Biggest Rail Offer," slicing ticket prices in half. Trouble is, all that demand led to a customer service "meltdown"-Branson's word-and Britain's newspapers were quick to report "chaos" in the rail system. "When Harrods has a sale on and there's a line outside, you don't hear anyone whingeing," says Bowker...