Word: wheele
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...spare, hardsell style that would be instructive to many an advertising copywriter, the catalogue once plugged a Combination Compass, Match Case and Whistle by noting that "the Whistle is loud enough to be heard a long distance." Bean's Deer Toter, a stretcher ingeniously rigged to a bicycle wheel, was described as a contrivance on which "your deer looks so much better than when dragged over the ground." The catalogue also promoted Bean's two highly successful books. One of them, Hunting, Fishing and Camping, a slender, lore-packed manual, sold 150,000 copies, contains duplicate chapters...
...spare tire: it is infrequently used, adds weight, wastes space, and costs some $170 million a year. American Motors did away with it in one 1965-66 model - only to get a flock of gripes. But the industry has not yet given up the fight on the fifth wheel. Later this month, Pontiac showrooms will have the sporty new Firebird, which has the same body shell as its G.M. cousin, the Chevrolet Camaro, but is four inches longer. The standard Fire bird is more powerful than the Camaro (165 h.p. as compared with 140 h.p., though both offer optional...
Casebeer, has abandoned his post behind the wheel of the 'Pink Pretzel'. He has retired temporarily to prepare for exams. "But you never really leave pretzels" he says...
...Wheel Man, who looks out on Manhattan's turbulent Fifth Avenue from the garden of the Guggenheim Museum, could be a symbol of the instability of man's environment, as well as a study of motion itself...
Still equipped with its four-wheel drive, the Jeep appeals to the outdoors-minded (notable Jeepniks: Lyndon Johnson, Hubert Humphrey and Sargent Shriver), who rig it for such chores as plowing snow or use it for wheeling around a ranch. Recently, however, despite frequent refinements and the introduction of the station wagon and light-truck Jeeps, Kaiser's grip on the domestic market has been weakened by a couple of upstart Jeep-style sports models: International Harvester's Scout and Ford's Bronco. Moreover, the profit margin on sales to the military, still a large chunk...