Word: throwaway
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Dates: during 1950-1959
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...stand away from the skin, is cooler than the close-fitting, clammy gauze. And although the plastic part costs $1.50, it should save hospitals money in the long run because it can be sterilized and reused for years. The filter inserts cost only 1?, as against 18? for the throwaway gauze masks...
...Kleenex, is commercially producing a new material designed for inexpensive disposable paper clothing. An outgrowth of the search for a stronger disposable handkerchief, Kimberly-Clark's Kaycel consists of cellulose with a reinforcing webbing of thread, is already being used for disposable laboratory coats and coveralls. Other uses: throwaway raincoats, aprons, skirts and industrial caps, which may sell for less than the cost of laundering or cleaning a regular cloth...
...Friends & Enemies. But smaller manufacturers, though publicly outraged, kept right on selling to Gattegno for the compelling reason that he pays cash, buys ten times more than his competitors (although they usually ask him to keep their transactions secret). And through Gattegno's own throwaway newspaper, Moins Cher (cheaper), Parisians heard and spread the word to 12,000 new customers last year alone, while the French government hinted that credit is surely possible for a man who understands so well how to cut the cost of living...
...Paris With Love (Rank; Continental). It takes a certain nerve for a comedian to try a throwaway line. But it takes nothing less than the sublimest gall when he tries-as Alec Guinness does in this comedy-a complete, unmitigated, 78-minute throwaway picture. He tries, he succeeds. To Paris With Love is a suave and elegant little comedy of indirections. And yet, unfortunately, Guinness & Co. will probably discover that in throwing away their picture they have thrown away much of their audience...
...PEPPER CO., fourth biggest U.S. soft-drink maker (1953 sales: $10 million), will soon come out with a new "throwaway can" in a bid for a bigger market outside the South, will start put with both 6-oz. and 12-oz. sizes in ten cities, then gradually expand the idea nationwide...