Word: throwaway
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Dates: during 1940-1949
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Empire Abuilding. In the past three years, McCarthy has galloped off in all directions. He bought a radio station, a cluster of throwaway newspapers, a Detroit steel plant (to get pipe), export and import companies, a chemical firm...
...Untarnished Idyl. The first movie magazine appeared in 1909. All copy in an inexpensive little throwaway called Motion Picture Stories was supplied free by the studios. In the years before censorship, cinemag pages were triple-dipped in juicy Hollywood scandal. But in the early '303 the tattlers were forcibly tongue-tied; the studios threatened to deny them access to the stars. Says one publisher: "We were licked. Without Jean Harlow stories alone, we'd have lost 10% of our circulation...
There was a chance that PM would go on, in drastically different form, under diminutive Clinton D. McKinnon, a shrewd newsman who pyramided a string of Southern California throwaway shopping papers into the million-dollar San Diego Journal (which he recently sold). He offered to take over from Field if the C.I.O. American Newspaper Guild unit would abandon its tough PM contract and meet his tough terms, including the right to hire & fire at will for three months. The reported price tag: $300,000 for plant & equipment...
Another husband-&-wife team, John and Anna Roosevelt Boettiger, who bought Phoenix's weekly Shopping News in February, had just announced a small expansion of their own. Rechristened the Arizona Times, their throwaway now comes out twice a week. When it will grow into a daily they have not said, but one thing goes without saying: it will not be a Republican paper...
...another, John and Anna Boettiger (pronounced Bot-igger) are determined to get back into publishing. Last week they bought the Buyers Guide, a Seattle advertising throwaway. They planned to make it over into a newspaper such as Hearst's Post-Intelligencer was during their un-Hearstian tenure. In Phoenix, the gradual conversion of the Boettigers' newly purchased Shopping News (TIME, March 11) was under way; they had changed the name to Arizona Times...