Word: third-class
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...biggest complaint of consumers, though, is that there is so much paper invading their homes. Over the course of a lifetime, the average American professional will devote eight entire months to sifting through mail solicitations. Third-class mail is now a nearly 4 million-ton colossus that accounts for 39% of all U.S. postal volume. This year about 41 lbs. of junk mail have been generated for each adult American. Of the pile that reached mailboxes, an estimated 44% landed in trash cans, unopened and unread. Many of the rejects were "prospecting letters," mailings that fish for new clients...
...fact is Americans like it too much and find it too useful. After all, while a trip to a junk-free mailbox might be less irksome, it would also be less helpful and interesting. The challenge, for senders and consumers alike, is to look hard at the flood of third-class communication and find ways to maintain the dialogue at a reasonable pitch...
Each week we receive more than 1,400 letters from our readers. They arrive first class and, unlike the mass third-class mailings that are the subject of our cover story, they are always deeply appreciated. We find them especially interesting when they comment on, or even sharply criticize, our stories. The fact is, we too often have debates about what we publish. This week's cover story by associate editor Jill Smolowe, as well as the cover image itself, raised such internal concerns when it was proposed...
BUSINESS: Dress it up as direct mail or denounce it as junk, Americans love the wash of third-class tidings as much as they say they hate...
...past year, 63.7 billion pieces of third-class mail landed in mailboxes across America. Where does it all come from? How did they get your name? And how can you curb it? -- Fax and phone solicitations: the newest generation of junk. -- Fighting recession blues by giving greed another chance. -- A Harlem bank failure wounds local pride...