Word: third-class
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...must to all new Cabinet mem bers, a press conference came last week to Postmaster General John Gronouski. He showed himself to be an amiable fellow with a ready wit. Asked what he thought of third-class mail, he replied: "It doesn't send me most of the time." Gronouski, it turned out, was just trying to be funny, but soon the Post Office Department was swamped with protests. Gronouski was taken into a huddle by his public relations adviser, and his sense of humor has now been stamped HANDLE WITH CARE...
...first-class mail while fostering the insidious growth of gaudy packets addressed to "Occupant Apartment 3A," subscription come-ons to magazines that die even before the enclosed blank can be returned, plastic Christmas cards from liquor stores and similar abominations that have been assigned the hubristic rank of third-class mail...
...parish churches-with their first, second-and third-class weddings and funerals-sound more like railroad companies than houses of the Lord." complained a Catholic layman. Maurice Cardinal Feltin, Archbishop of Paris, agreed...
...three of the major classes of mail are affected. First-class (ordinary letter mail) would rise from 4? to 5? an ounce. Second-class (by which newspapers and magazines deliver to mail subscribers) would go up a penny: half a cent this year, another half-cent in 1963. The cost of third-class mail-chiefly direct-mail advertising, which most publications rely upon for winning new readers and keeping old ones -would also rise about one penny per piece of mail...
...House approved and sent to the Senate an increase of $790 million in postal rates-raising the price of first-class letters to 5?, and airmail to 8?, imposing $53,400,000 in new rates on second-class mail (the Magazine Publishers Association predicted that many magazines and newspapers would be forced out of business by the new rates), and increasing the price of third-class mail from 1? to 3½?. Urged by the Administration as a budget-balancing necessity, much of the new revenue from the higher rates would probably be consumed by jumps in the wages...