Word: third-class
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...flood has already begun, and in this holiday season it will be greater than ever. During the past year, 63.7 billion pieces of third-class mail found their way into mailboxes across the nation. For tens of millions of Americans, the seasonal tide, as faithful as the first snow or the appearance of tinsel and colored lights, has started to rise. Letter boxes are filled to bursting with envelopes of every size and color, living rooms and kitchens are suddenly cluttered with mail on all available surfaces, and wastebaskets are overflowing with the sale not made...
...million Americans responded to direct- market pitches, a 60% jump in just six years. According to Marketing Logistics of Lincolnshire, Ill., a direct-marketing publisher, a grand total of $183 billion was shelled out for mail-order purchases and donations. Curse it though Americans may, the great outpouring of third-class communication can provide an antidote to loneliness, access to hard-to-find goods and a convenient answer to a housebound or time-pressed shopper's prayers. Careful study of this stack offers a handy citizen's guide to the most urgent political, environmental and social issues...
Direct-mail advertisers are worried about the sudden desire among consumers to cut down on junk mail. More than 1 million people, an elevenfold increase over last summer, have signed up for the post office's preference service, which eliminates many third-class and sales mailings. The Direct Marketing Association blames the backlash on the 1989 book 50 Simple Things You Can Do to Save the Earth. The best seller's No. 1 recommendation: get rid of unnecessary mail. "If only 100,000 people stopped their junk mail," the book claims, "we could save about 150,000 trees every year...
...Israel more than 700,000 citizens are Arab. They regard themselves as third-class citizens. They have made a double-jointed accommodation with the Israeli state...
...stamps. Last week the agency announced that even though it plans to curtail service, it would seek an average 19% increase in 1991, less than three years after the previous jump of 16%. First-class postage will go from 25 cents to 30 cents, while rates for second- and third-class mail -- the mainstay of catalog distributors and magazine publishers -- will soar as much as 33%. Business and consumer groups are already organizing strong campaigns against the increases, which the Postal Rate Commission has ten months to vote...